Mastery Quiz: Building a Unique Selling Proposition

A Unique Selling Proposition (USP):

Describes the value the company thinks it is providing to the customer

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Describes the value which consumers expect the company’s solution to deliver

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Describes the channels through which the company sells its products

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Describes where the company can be found on the internet

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A USP should always state how long the company has been in business.

True

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False

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How should a company’s USP be stated?

In a white paper at least two pages long

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As a five-minute PowerPoint presentation

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As an article on the company’s blog

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As a brief statement across all branding elements

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Which of the following are part of the ingredients for the USP?

A brief, succinct USP

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Identify how the company solved the customers problem

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Keep the promise to the customer

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Customer needs to see the value in the product

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All of the above

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