Mastery Quiz: Sizing the Market

Which of the following are the preferred sources of information when defining TAM, SAM & SOM market size?

Online market research

Correct Incorrect Correct answer

Digital marketing data

Correct Incorrect Correct answer

Customer interviews

Correct Incorrect Correct answer

Personal industry experience

Correct Incorrect Correct answer

The CIA world factbook

Correct Incorrect Correct answer

The correct method to calculate the SOM is an estimated percentage of the SAM.

True

Correct Incorrect Correct answer

False

Correct Incorrect Correct answer

Which of the following statements is NOT true about what investors want to see from the founder regarding market sizing? (Select the single best answer)

Take the investor’s needs into consideration when sizing the market

Correct Incorrect Correct answer

Clearly and succinctly describe their market by their customer needs

Correct Incorrect Correct answer

Can credibly estimate how fast the market is growing

Correct Incorrect Correct answer

Can clearly define how many potential paying customers exist

Correct Incorrect Correct answer

When defining the market, what should the fonder avoid? (Select all the answers that apply)

Being vague

Correct Incorrect Correct answer

Being naive

Correct Incorrect Correct answer

Overestimating

Correct Incorrect Correct answer

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