Accounting for the Numberphobic

This is an approachable book for business owners intimidated by financial terminology. It focuses on the numbers an owner needs to understand to run the company rather than teaching accounting as an academic subject.

Founders learn to evaluate profitability, cash flow, breakeven, pricing, and financial health through a small number of understandable measures. It is especially helpful when a founder has delegated bookkeeping but cannot explain whether the company is actually making money.