Reading Guide  /  Small Business

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

Banking, Capital, and Financial Readiness

Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

David S. Rose

The VMT Review — Small Business library

This remains required reading for all VMT mentors. It explains how knowledgeable angel investors evaluate risk, founders, markets, valuation, portfolio construction, future financing, and exit potential.

What the reader will learn

For small-business mentoring, the critical lesson is that many excellent businesses are not appropriate angel investments. A profitable restaurant, local service company, consulting practice, retailer, contractor, or family-owned company may create considerable owner and community wealth without offering the scale or exit profile an angel investor requires. Mentors should help founders select capital that fits the business rather than forcing the business to fit a capital source.