Building a StoryBrand
The VMT Review
Miller provides an accessible framework for making the customer the hero and the company the guide. It is particularly helpful for founders whose websites and pitches focus excessively on the company. The framework can become formulaic if followed too rigidly.
What the Reader Will Learn
Founders learn to clarify the customer’s problem, present the company as a capable guide, offer a clear plan and call to action, and explain the consequences of acting or failing to act.