Disciplined Entrepreneurship
The VMT Review
Aulet provides a highly structured, step-by-step approach to building a startup, beginning with market segmentation and proceeding through customer definition, value creation, economics, product development, and sales. Some founders may find the process overly linear, but it is an excellent counterweight to vague entrepreneurial enthusiasm.
What the Reader Will Learn
The reader learns how to choose a beachhead market, define an end-user profile, calculate customer value, map the decision-making unit, estimate customer acquisition, define a minimum viable business product, and build an initial sales process. Mentors can use the framework to identify which critical piece of the business remains underdeveloped.