Duct Tape Marketing

This is a practical marketing book written specifically for small businesses. It encourages founders to build a coherent marketing system rather than relying on disconnected advertising, social-media posts, or occasional promotions.

Founders learn to define an ideal customer, communicate a clear difference, create useful content, generate referrals, nurture leads, and connect marketing activity to a repeatable customer journey. Mentors can use the framework to move founders beyond the vague recommendation to “do more marketing.”