Reading Guide
Product Discovery and Development

Escaping the Build Trap

Melissa Perri

The VMT Review

Perri explains how organizations become focused on delivering features rather than producing customer and business outcomes. The book is especially valuable for startups that have gained resources and begun measuring progress through releases, tickets, and roadmap completion.

What the Reader Will Learn

Founders learn product strategy, outcome-oriented planning, experimentation, product operations, and how to evaluate whether development is creating meaningful value.