Founding Sales
The VMT Review
This is one of the most useful books for technical or product-oriented founders who must learn founder-led B2B sales. It addresses the stage before a repeatable sales organization exists and is therefore more appropriate than many conventional sales books.
What the Reader Will Learn
Founders learn sales mindset, prospecting, qualification, discovery, demos, pipeline management, proposals, closing, early sales hiring, and the transition from founder-led selling to a sales team. Mentors can use it to distinguish sales-process discovery from premature sales scaling.