Good Strategy/Bad Strategy
The VMT Review
This is one of the strongest books on the difference between strategy and aspiration. Rumelt argues that real strategy includes a diagnosis, guiding policy, and coherent actions. It is particularly valuable for founders whose strategy consists primarily of ambitious goals and market-size statements.
What the Reader Will Learn
Founders learn to identify the central challenge, focus resources, create coherent action, use leverage, and avoid confusing vision, values, and financial objectives with strategy.