Hacking Growth

This is a useful guide to cross-functional, experiment-driven growth after a company has established meaningful customer value. It is less useful when applied prematurely; growth tactics cannot repair weak product-market fit or poor retention.

Readers learn how growth teams generate, prioritize, run, and analyze experiments across acquisition, activation, retention, revenue, and referral. The book reinforces the importance of understanding the growth equation rather than relying on occasional marketing campaigns.