Lean Analytics
The VMT Review
This book helps founders identify the metric that matters most at each stage and business model. Some examples and platform references are dated, but the distinctions among vanity metrics, actionable metrics, acquisition, activation, retention, revenue, and referral remain valuable.
What the Reader Will Learn
Readers learn how metrics differ across SaaS, marketplaces, e-commerce, media, and other models; how to choose a stage-appropriate metric; and how to avoid reporting numbers that look impressive without improving decisions.