Lean Customer Development
The VMT Review
Alvarez provides practical guidance for conducting customer discovery inside both startups and established companies. The book is especially good at translating broad Lean Startup principles into interview preparation, recruiting, note-taking, synthesis, and organizational communication.
What the Reader Will Learn
Readers learn how to form hypotheses, find the right interviewees, ask behavioral questions, identify patterns, prevent confirmation bias, and turn customer learning into product decisions.