Made to Stick
The VMT Review
This is a strong guide to communicating ideas so that they are understood and remembered. It is useful for founder storytelling, sales, fundraising, employee communication, and partner development. It should not be used to make weak evidence sound more persuasive.
What the Reader Will Learn
Readers learn the principles of simplicity, unexpectedness, concreteness, credibility, emotion, and stories. Mentors can use the framework to help founders replace jargon and feature lists with clear, customer-centered communication.