Measure What Matters
The VMT Review
This popularized Objectives and Key Results for a broad business audience. It provides useful examples from technology companies and nonprofits. OKRs can improve focus, but poorly designed systems create administrative work, conflicting priorities, and superficial measurement.
What the Reader Will Learn
Readers learn how to state meaningful objectives, define measurable results, create transparency, separate aspirational from committed goals, and use regular review to connect strategy with execution.