Platform Revolution
The VMT Review
This provides a structured introduction to platform business models, network effects, governance, openness, monetization, and ecosystem design. It is more conceptual than tactical, but useful for avoiding the mistake of treating a marketplace as a conventional linear business.
What the Reader Will Learn
Readers learn how platforms create value by facilitating interactions, how to choose which side pays, why governance matters, and why platform metrics differ from traditional product-sales measures.