Failure, Resilience, Ethics, and Judgment
Right Kind of Wrong
The VMT Review — Founder library
Edmondson distinguishes intelligent failures in genuinely uncertain territory from preventable failures caused by carelessness or failure to use existing knowledge. The distinction is highly relevant to product-market fit experiments and founder culture.
What the reader will learn
Founders and mentors learn how to design experiments that generate useful information, create conditions for honest reporting, and stop romanticizing every failure as entrepreneurial progress.