Reading Guide
Business-Model Design

Running Lean

Ash Maurya

The VMT Review

Maurya offers a concise startup process centered on the Lean Canvas, riskiest assumptions, problem-solution fit, and iterative testing. It is highly practical, although the compressed canvas can underrepresent team, regulatory, operational, and organizational complexities.

What the Reader Will Learn

Readers learn to document a business model quickly, identify its most dangerous assumptions, test problems before solutions, define early adopters, establish key metrics, and progress from problem-solution fit toward product-market fit.

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