Small Business for Dummies

Despite its elementary title, this is a broad and practical reference for first-time business owners. It covers planning, legal structure, finance, marketing, employees, technology, and growth. Experienced entrepreneurs may find portions basic, but many founders have never received formal business education.

The book provides a practical overview of the major responsibilities involved in starting and operating a small business. It helps founders recognize issues they may not know enough to ask about, including insurance, taxes, business structures, recordkeeping, hiring, financing, and succession. Mentors can use it as a general reference while directing founders toward qualified legal, accounting, insurance, or financial professionals when needed.