Marketing, Customer Acquisition, and Sales
The 1-Page Marketing Plan
The VMT Review — Small Business library
Dib provides a concise framework for target-market selection, messaging, lead generation, lead nurturing, conversion, customer experience, lifetime value, and referrals. The format is accessible and practical, although it can oversimplify complex markets.
What the reader will learn
Founders learn that marketing is a complete process extending from customer selection through repeat purchase and referral. Mentors can use the one-page structure to expose gaps and ensure promotional tactics are connected to a defined customer, clear offer, viable economics, and follow-up system.