The $100 Startup

This is an engaging collection of examples involving businesses started with limited capital. It is strongest for service businesses, independent professionals, online offerings, and founders seeking modest initial scale. It is less applicable to businesses requiring substantial inventory, regulated facilities, specialized equipment, or significant working capital.

Founders learn to begin with a useful skill, identify customers willing to pay, create a simple offer, test quickly, and improve through direct market experience. Mentors should help founders distinguish an inexpensive market test from an undercapitalized operating plan.