The Cold Start Problem
The VMT Review
This is a useful book for marketplaces, communities, social products, and network-effect businesses. Chen explains why network products struggle before they achieve sufficient density and how successful companies have developed initial networks.
What the Reader Will Learn
Founders learn atomic networks, network density, the cold-start problem, tipping points, network effects, growth, and defensibility. It is particularly useful for distinguishing registration growth from functioning marketplace liquidity.