Reading Guide
Entrepreneurial Foundations

The E-Myth Revisited

Michael E. Gerber

The VMT Review

Although written primarily for small-business owners rather than venture-backed technology founders, this is one of the clearest books on the danger of building a company that depends entirely upon its founder. Its business-fable style can feel repetitive, but the distinction among the entrepreneur, manager, and technician remains useful.

What the Reader Will Learn

Founders learn to build systems, roles, procedures, and a business capable of operating beyond the founder’s individual labor. Mentors will find it particularly relevant when advising professional-service firms, lifestyle businesses, franchises, and founders who have unintentionally created demanding jobs rather than durable companies.

Also appears in