The Prosperity Paradox

This book argues that market-creating innovations can expand access, create jobs, and strengthen institutions by making products and services available to people who previously could not consume them. Its international-development focus is broader than United States small-business mentoring, but its market-creation perspective is useful.

Mentors learn to look for nonconsumption, access barriers, affordability problems, and unmet local needs that may become entrepreneurial opportunities. The book encourages founders to consider whether simpler and more accessible offerings can create new markets.