Marketing, Customer Acquisition, and Sales
The Referral Engine
The VMT Review — Small Business library
Referrals are often the most credible and economical source of customers for local and professional businesses. This book explains that referrals should be intentionally earned and facilitated rather than passively awaited.
What the reader will learn
Founders learn to improve customer experience, identify referral partners, make the business easier to recommend, develop systematic follow-up, and strengthen relationships with complementary professionals and community organizations.