This is a broad introduction to selling to federal, state, and local government. Procurement systems and rules change, so the book must be supplemented with current SBA, APEX Accelerator, agency, and legal guidance.
Founders learn that government contracting is a distinct market involving registrations, classifications, certifications, solicitations, compliance requirements, past performance, and long payment cycles. Mentors learn to distinguish being certified from being capable of winning and performing a contract.