Traction
The VMT Review
The book’s Bullseye Framework encourages founders to test multiple customer-acquisition channels rather than assuming the familiar one will work. Its channel descriptions are useful, although tactical details change rapidly and should be updated with current market information.
What the Reader Will Learn
Founders learn to consider and test a broad range of channels, including public relations, content, search, advertising, sales, partnerships, communities, affiliates, events, and offline approaches. Mentors can use it to challenge channel assumptions and design small comparative tests.