Reading Guide
Specialized Paths

Small Giants

Bo Burlingham

The VMT Review

This examines companies that chose excellence, culture, community, craft, employee relationships, or founder control over maximum scale. It is an important corrective to the assumption that every good business must pursue venture capital and aggressive growth.

What the Reader Will Learn

Founders learn that company size is a choice, that sustainable profitability and stakeholder relationships can be legitimate objectives, and that the right growth strategy depends upon the founder’s goals.

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