Founder-Led Sales and Negotiation
Sales, Partnerships, and Negotiation
Founding Sales
This is one of the most useful books for technical or product-oriented founders who must learn founder-led B2B sales.
The Challenger Sale
The book argues that strong B2B sellers teach customers something valuable, tailor the message, and constructively guide the buying process.
Never Split the Difference
This is an engaging introduction to tactical empathy, calibrated questions, labeling, mirroring, and negotiation under emotional pressure.
Influence
This is a foundational work on psychological principles that affect persuasion, including reciprocity, commitment, social proof, authority, liking, scarcity, an…
Getting to Yes
This remains one of the clearest introductions to principled negotiation.