Mastery Quiz: Traction

Traction is evidence of a startup’s viability. Demonstrating traction (even non-revenue) is essential.

Which elements can be considered traction? (Select each answer that applies)

Place the four stages of traction in order of first to last on the startup’s traction timeline.

Founders must be accurate when discussing items such as letters of intent, pilot programs, partners, and customers because investors will call these sources during the due diligence process.