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Reading Guide

Resources›Reading Guide›Business-Model Design
Part III

Business-Model Design

Business Models and Experimentation

Business Model Generation Alexander Osterwalder and Yves Pigneur This book introduced the Business Model Canvas to a broad audience.
Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith This is a practical visual guide to matching customer jobs, pains, and gains with products and services.
Testing Business Ideas David J. Bland and Alexander Osterwalder This is one of the most useful practical reference books for designing startup experiments.
Running Lean Ash Maurya Maurya offers a concise startup process centered on the Lean Canvas, riskiest assumptions, problem-solution fit, and iterative testing.
Sprint Jake Knapp, John Zeratsky, and Braden Kowitz The book presents a five-day process developed at Google Ventures for moving from a major question to a realistic prototype and customer test.
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