The Cold Start Problem
Andrew Chen
This is a useful book for marketplaces, communities, social products, and network-effect businesses.
Platform Revolution
Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary
This provides a structured introduction to platform business models, network effects, governance, openness, monetization, and ecosystem design.
The Power of Broke
Daymond John with Daniel Paisner
This is a motivational collection of stories about entrepreneurs who used limited resources to force creativity, focus, and resourcefulness.
Small Giants
Bo Burlingham
This examines companies that chose excellence, culture, community, craft, employee relationships, or founder control over maximum scale.
